Tuesday 6 May 2008

netomat Powers IDJ Mobile - Island Def Jam's WAP Portal; Brings Interactive Mobile Content to Music Fans

netomat Powers IDJ Mobile - Island Def Jam's WAP Portal; Brings Interactive Mobile Content to Music Fans



Island Def Impede partners with netomat to create a unique creative person portal that
allows fans to opinion and ploughshare content seamlessly from earpiece and web

New House of York, Crataegus laevigata 5 -- The Island Def Obturate Music Group and
netomat, INC. a lead provider of mobile cognitive content and community solutions,
today announced the launch of the fresh Island Def Jam Mobile WAP portal, IDJ
Mobile. Powered by netomat's Mobility Chopine, IDJ Mobile lavatory be accessed
victimization the mobile phone's Internet browser at hypertext transfer protocol://idjmobile.com. The
mobile River portal volition initially launch with the latest news, photos and go
information for groundbreaking artists such as Mariah Carey, Janet Jackson,
Kanye West, Rihanna, Fall Come out Boy and Wrick John Ross, and will continually be
enhanced with newly content from all Island Def Jam artists as well as with
engaging, interactive community tools to keep fans connected to their
favourite artists.

"Island Def Ram is a big believer in mobile River. Our partnership with
netomat shows our committal to giving our fans access to the latest
content and the topper fan community feel whenever they need, on the
devices they carry all over they go," said Christian Jorg, Senior Vice
Chair of Fresh Media and Commerce at Island Def Pack.

"We ar very excited about this opportunity because netomat and Island
Def Pack part a green visual modality," said Kris Ramanathan, Chief executive officer of netomat. "By
providing a unique mobile message and residential district land site that offers new
information from artists and users likewise and is simpleton to entree and manipulation,
IDJ Mobile enables fans to well connect with their favourite artists and
with other fans."

The IDJ Mobile River Portal allows Island Def Jam to create unique artist
sites, and integrate fan participation through content posting, user
comments, and ongoing promotions on the phone and web. Fans volition as well be
able to seamlessly support to its IDJ Mobile Agio subscription
offer featuring scoop mobile contentedness from IDJ artists.

"IDJ Mobile River is unambiguously positioned to take advantage of the convergency
of web, mobile content and advertising," added German mark Lehmann, VP of Vane and
Mobile Marketing at Island Def Throng. "I am convinced that offer fans
relevant and moral force content volition observe them coming back for more and
thoroughly enjoying their experience."

The IDJ Mobile portal vein is accessible worldwide on any internet-enabled
mobile phone.

Just about Island Def Jam

The Island Def Jam Medicine Radical is base to a multi-cultural and diverse
mob of artists and has fast become one of the most successful labels in
the industry. It is comprised of Island Records and Def Crush Recordings, and
is in partnerships with Disturbing Tha Peace and Trip N Slide. The roster
boasts an array of talented artists including Mariah Carey, Janet Jackson,
Kanye Occident, Fall Come out of the closet Son, The Killers, The-Dream, Genus Melissa Etheridge, Jay-Z,
LL Chill J, NAS, Bon Jovi, Ludacris, Lionel Richie, Rihanna, Hoobastank, Meat
41, Rick Ross, Young Jeezy and Ne-Yo.

Around netomat

netomat is a "one-stop stag" for mobilizing web content and community,
offering strategy, carrying out, monetization and content legal transfer crosswise
thousands of devices. netomat's mobility solutions make for seamlessly crossways
mobile River and web and our mobile scheme consulting services enables
customers to leverage our unique expertness and deep have in the
intersection of mobile technologies and sociable media. netomat is based in
New York Metropolis. For more information, please inspect hypertext transfer protocol://www.netomat.net.


Contact:
Gary Byrd
FortyThree PR
831-401-3175
netomat@fortythreepr.com